Fairhope, AL(Careers)
Apply For Job
PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.
MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy-rigging, and heavy transport of major components used in American industry.
NETWORK – Barnhart has built teams that form one of our industry’s strongest network of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.
CULTURE – Barnhart has a strong team culture -- the “One TEAM.” We are looking for smart, hard-working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.
Job Summary: Barnhart, one of the America’s leading heavy lift and heavy transport contractors, is seeking a motivated and detail-oriented individual to join our team as a Digital Response Administrator. In this role, you will be responsible for effectively processing web leads, inquiries and customer activity that result from form fills, chat requests, and visits recorded in our company's website. Your primary goal will be to optimize lead conversion and customer engagement, ensuring timely and accurate responses to inquiries from our branches, and nurturing leads throughout the sales process.
Responsibilities:
- Monitor and manage incoming web leads and inquiries generated through our website's forms and chat requests.
- Quickly and accurately respond to inquiries, providing relevant information and engaging potential customers.
- Evaluate and prioritize leads based on predefined criteria, forwarding qualified leads to the appropriate sales team members with our branch network.
- Follow up with leads through various communication channels (email, phone, chat, and social) to nurture and help convert them into customers.
- Maintain an organized and up-to-date database of leads, opportunities, relevant information and tracking progress throughout the sales pipeline.
- Collaborate with marketing and sales teams to optimize lead generation strategies, ensuring effective capture and conversion of web leads.
- Analyze lead and web data and generate reports to measure lead quality, conversion rates, and other key performance metrics.
- Identify and recommend improvements to the website's lead generation process and customer engagement techniques.
- Stay up to date with industry trends and best practices in web lead management and customer relationship management (CRM) systems.
Requirements:
- Full time position
- Bachelor's degree in marketing, business administration, or a related field (or equivalent work experience).
- Proven experience in managing web leads and inquiries, preferably in a similar role.
- Familiarity with lead generation strategies and techniques, including form fills, chat requests, and CRM systems.
- Working knowledge of Salesforce, Marketo, and Excel.
- Understanding of web design, ZoomInfo, and IFS (Industrial and Financial Systems) is a plus.
- Excellent communication skills, both written and verbal, with the ability to engage and build rapport with potential customers.
- Strong organizational skills and attention to detail, ensuring leads are accurately tracked and followed up on in a timely manner.
- Inquisitive mind focused on finding answers to digital curiousites.
- Tenacity and persistence in task completion and follow-up
- Ability to work independently and collaboratively in a fast-paced environment.
- Analytical mindset with the ability to extract insights from lead data and generate reports.
- Flexibility to adapt to evolving lead generation and customer engagement practices.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in CRM software and lead management tools.
- Analytical mindset with the ability to extract insights from lead data and generate reports.
- Flexibility to adapt to evolving lead generation and customer engagement practices.
Barnhart Offers:
- Competitive salary.
- Bonus program that pays for performance.
- 401K contributions matched up to 10% of pay.
- Insurance, paid time off and other benefits (details in interview).
EOE/AA Minority/Female/Disability/Veteran
Apply For Job
