Fairhope, AL(Careers)
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PURPOSE – Barnhart is built on a strong foundation of serving others. The fruit of our labor is used to grow the company, care for our employees, and serve those in our communities and around the world.
MINDS OVER MATTER – Barnhart has built a nationwide reputation for solving problems. We specialize in the lifting, heavy-rigging, and heavy transport of major components used in American industry.
NETWORK – Barnhart has built teams that form one of our industry’s strongest networks of talent and resources with over 60 branch locations across the U.S. working together to serve our customers. This growing network offers our team members constant opportunity for career growth and professional development.
CULTURE – Barnhart has a strong team culture -- the “One TEAM.” We are looking for smart, hard-working people who strive for excellence in their work and appreciate collaboration. Join a team that values Safety, Servant Leadership, Quality Service, Innovation, Continuous Improvement, Fairness, and Profit with a Purpose.
Job Description: The Sales & Marketing Content Coordinator is responsible for identifying, collecting, and managing content that showcases Barnhart’s industry expertise and project success. This role is central to the creation of compelling visual and written content, including photography, video, and project case studies, which will be used across multiple platforms, including sales materials, internal communications, and social media. The ideal candidate will possess a strong understanding of the crane, rigging, and construction industries, have a keen eye for detail, and be able to work collaboratively with internal and external stakeholders.
This role is well-suited for someone with strong organizational skills, a passion for research, and the creative ability to use design and multimedia tools to develop professional marketing materials.
Responsibilities:
- Content Identification & Coordination:
- Proactively identify Barnhart projects and equipment for potential content capture (photography, video, or drone footage) to support sales and marketing efforts.
- Methodically track upcoming jobs that would be valuable for creating sales and marketing content, ensuring coverage at key points in the project lifecycle.
- Research completed projects to collect available visuals (photos, videos) taken during the job.
- Organize and tag collected content in appropriate libraries for easy access by marketing, sales, and communication teams.
- Maintain and update content repositories, including photo libraries and sales enablement tools.
- Coordinate collaboration folders used by internal communications, social media managers, and graphic designers.
- Content Creation & Management:
- Create and manage customer project collages for presentations and marketing materials.
- Assist in producing project case studies, including gathering basic job scope details for publications such as Lifting Letter, the company website, and additional media.
- Collaborate with the Internal Communications Coordinator to manage content on Barnhart’s Digital Sign Network.
- Ensure consistency and alignment in content across all platforms, including social media, websites, and internal communication channels.
- Industry & Technical Expertise:
- Possess a solid understanding of crane, rigging, and construction equipment and processes to accurately identify content opportunities and communicate effectively with project teams.
- Serve as a content expert who can recognize industry trends and customer needs, providing insights to the marketing team.
Requirements:
- Industry Knowledge:
- Familiarity with the crane, rigging, construction, and related industries.
- Ability to identify and understand various equipment, processes, and services used within these sectors.
- Creative Skills:
- Proficiency in graphic design and multimedia tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
- Experience with video editing, photography, and basic photo retouching.
- Familiarity with 3D design and animation tools such as Blender, Z-Brush, Unity Engine, or CAD is a plus.
- Organizational Skills:
- Strong organizational abilities to manage a large library of digital content, ensuring it is easily accessible to internal teams and vendors.
- Attention to detail to ensure content is tagged, categorized, and stored correctly for future use.
- Research & Content Development:
- Passion for research and the ability to methodically identify valuable content opportunities.
- Experience in managing creative processes from concept through to final execution, ensuring high-quality output aligned with brand standards.
- Communication & Collaboration:
- Excellent written and verbal communication skills.
- Ability to work independently while collaborating effectively with cross-functional teams, including internal communications, marketing, and project management.
- Experience & Education:
- 3-5 years of experience in a similar role, with a focus on content creation, coordination, or marketing.
- Bachelor’s degree in Marketing, Communications, Design, or a related field is preferred but not required with equivalent work experience. Experience in engineering, building science, and construction management a plus.
EOE/AA Minority/Female/Disability/Veteran
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